On-boarding: Slack's double-edged strategy.
How a simplified onboarding UX can increase acquisition & activation period
Building products is easy when you recognize what you're doing. Be that as it may, with progressively new product data and client necessities, consolidating the two durably isn't simple. Someplace down the rabbit hole, you can dismiss identifying between what's easy and what's necessary. This compromise can detrimentally affect client expectations and AARRR metrics in the product lifecycle. In this manner, it's paramount to see how to effectively engineer solutions relating to the onboarding process for intrigued clients. Throughout the years, I've come to appreciate and value Slack's capacity to give a smooth onboarding process. Let us start by investigating some key factors that add to a decent onboarding experience utilized by Slack.
• One step at a time.
There's a solid explanation concerning why this life mantra is so helpful. In addition to the fact that it works well throughout everyday life, it successfully makes an interpretation into any onboarding process by decreasing confusion for the user. Slack highlights and enforces a "solitary activity per page" procedure which for this situation is simply to enter their email. For what reason is this so helpful? All things considered, first it doesn't cause the client to feel all "Alice in Wonderland" lost and ignorant where the next action flows. This particular handholding presents energy in the process pushing the client into doing the next "significant thing" while at the same time maintaining process clarity and high user engagement rate.
•Here if you need us.
Well, you did it. You joined. Now what? This is where Slack makes it to the following stride which is separating an unpredictable complex process into a more absorbable procedure. Slack is a co-working apparatus as a platform. A great many people who join on the platform are a part of a current workspace waiting to back to be "included" in their team/office group. For them, this part is easy to navigate but this methodology additionally assists with procuring new first time clients who're here to make their own workspace and include their partner's, team/office. Along these lines the user acquisition gets mitotic and the client base continues growing.
The SaaS market is competitive and if you're thinking of imitating this giant with an item with a go-to-market strategy (kind of what we do with endifix.com) it will be well to recall a couple of significant lessons. Your product ought to be an incredible funnel of leads, however, it will never be the only funnel. You have to begin with an incredible product that conveys a quick incentive to its users. You'll be on top of things if on top of the market if your product has a built-in component for distributing itself inside an organization (exactly like slack– your boss uses it so you have to, and since you use it your co-workers have to and so on...) or even better, across organizations, similar to Zoom. A Mitosis of multiplying sales force is cardinal for your business's expansion of revenue and growth.
–Chai
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